Located in South East Asia, Vietnam is a culturally rich country whose distinct history has helped to shape the development of the modern state. Independent since the mid 20th century, Vietnam spent 1,000 years under Chinese rule and 100 years as a French colony and aspects of both countries are still reflected in Vietnamese culture. The combination of both has influenced the unique Vietnamese culture, business, values, beliefs and traditions.
Understanding these influences is very important for every organisation wishing to do business successfully in Vietnam and build relationships with Vietnamese counterparts. Attending Communicaid’s cross cultural awareness training programme Doing Business in Vietnam will help your organisation maximise the chances of working successfully with Vietnamese counterparts and understand some of the following key challenges of doing business in Vietnam.
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Confucianism
The Vietnamese believe in the teachings of the early Chinese philosopher Confucius which emphasise the importance of relationships, responsibility and obligation. The teachings also promote respect for age and status. This philosophy is still a vital component of Vietnamese society. The principles of Confucianism can also be found in Vietnamese business culture, where the importance of the collective good is emphasised.
Face
The concept of face is crucial in Vietnamese society. Vietnamese will go to great lengths to prevent loss of face including avoiding confrontation or telling others what they want to hear rather than dealing with immediate issues. Criticising someone in public and not staying true to your word are ways in which people may lose face. In addition, it is considered imperative to show appropriate respect according to rank and seniority.
Collectivism
Vietnam is a collectivist country in which the needs of the group are often placed over the individual. Family and community concerns will almost always come before business or individual needs. The concept of society as an extension of the family is key to Vietnamese business culture. The Vietnamese tend to create business relationships on a personal basis and are relaxed about sharing their personal lives, including family issues, hobbies and opinions. This may be uncomfortable for foreign counterparts who are more accustomed to keeping their private and business life separate.
Family life
Vietnamese culture places a high value on family life and it is very common for several generations to live under the same roof. Following the Confucian tradition, the father is the head of the family and he is the one who makes important decisions. Vietnamese life is influenced by ancestor worship and children learn at a very early age that they owe everything to their parents and their ancestors. Respect for parents and ancestors is extended to all elders in Vietnam whose life experiences are valued. The importance of family is also apparent in business situations in Vietnam where the opinions of family members may be taken into consideration during decision making.
Any organisation doing business in Vietnam should consider attending a cross cultural awareness training programme in order to maximise their understanding of Vietnamese culture and approach new business situations with confidence.
© Communicaid Group Ltd. 2010










