Oman successfully combines the strong traditions of the Middle East with 21st century modernity. The rich historic culture of Oman and the hospitality and tolerance of the Omani people attract visitors and foreign investors alike. However without a thorough understanding and awareness of Oman’s unique business culture and etiquette, these traditions may be considered a challenge. For organisations considering doing business in Oman, an Intercultural Training Middle East programme such as Communicaid’s Doing Business in Oman will deepen their understanding of local customs and culture. Below are some of the key challenges of doing business in Oman.

© istockphoto/Matt Kunz

Time Orientation
The Omani attitude towards time is relaxed and flexible. People value relationships more than schedules and punctuality. However, even when Omanis arrive late, foreigners are always expected to be on time. This flexible attitude to time is also reflected in business meetings that may be rescheduled or cancelled at the last minute. Foreign businesses also need to remember that in Omani culture the weekend means Thursday and Friday rather than Saturday and Sunday and business meetings or calls should be scheduled accordingly.

Religion
Oman is a devout Muslim country and Islam affects most aspects of Omani life including the value system, dress and behaviour. Any organisation doing business in Oman should be familiar with the influence of religion on the population. This includes understanding behaviour such as the prohibition of alcohol and the conservative dress code. General behaviour excludes mingling of genders which should be respected when doing business in Oman. Also, stereotypes about Islam must be challenged to avoid offending your Omani business counterparts.

Relationships and Family
Omanis have a very strong national identity which evolved from the country’s Arab culture and Islamic roots. Oman’s religious and national values should be acknowledged and respected by visitors and business contacts alike. The family and tribe are highly influential and play a role in shaping a person’s values and behaviour. Foreign investors should not be surprised to find several members of one family working for the same company, something that is common practice in Oman and an integral part of their culture.

Face
As in most Islamic societies, the concept of saving face is one of the key elements of Omani culture. People therefore try to avoid exposure to situations that would threaten their dignity. Foreigners should also take care to avoid publicly criticising their Omani counterparts.

Communicaid’s Cultural Awareness Training Middle East course Doing Business in Oman provides an in-depth understanding of culture-specific behaviour patterns and perceptions and also highlights possible challenges that you may face when working with Omanis. By introducing strategies and solutions to deal with intercultural differences, Communicaid’s cross cultural training for business and management programme is an ideal preparation for any organisation interested in doing business in Oman.

© Communicaid Group Ltd. 2010